TikTok Tests New ‘AR Try-On’ Feature for Virtual Shopping Experience. SAN FRANCISCO, [Date] – TikTok is experimenting with an augmented reality (AR) tool called “AR Try-On,” allowing users to virtually test products like makeup, accessories, and apparel. The feature is currently available to a limited group of users. It aims to simplify online shopping by letting people see how items look on them in real time.
(Tiktok Tests ‘Ar Try-On’)
The feature works through the TikTok camera. Users select products from partnered brands and view them over their live video feed. Colors, sizes, and styles adjust automatically. A direct link to purchase appears after testing. The tool targets both shoppers seeking convenience and brands aiming to reduce return rates.
A TikTok spokesperson said the company wants shopping to feel fun and interactive. “We’re testing ways to blend tech with creativity. This helps users make confident choices and gives brands a fresh way to connect with customers.”
Multiple beauty and fashion brands have joined the trial. Examples include virtual lipstick tests and trying sunglasses without visiting a store. The move builds on TikTok’s existing shopping tools, like LIVE Shopping and in-video product links.
AR try-ons are gaining traction in social commerce. Platforms like Instagram and Snapchat offer similar features. TikTok’s version could stand out due to its younger audience and short-video format. Industry experts note AR tools help brands showcase products more effectively.
Some users report minor glitches, such as color mismatches or lag. TikTok confirmed it is refining the feature based on feedback. Accuracy is critical for user trust, especially with makeup shades or detailed accessories.
The test is live in North America and parts of Europe. A global rollout depends on user response. TikTok has not shared a timeline but urges users to update the app for access. Brands interested in joining can contact TikTok’s commerce team.
The AR Try-On test reflects TikTok’s push into e-commerce. Earlier this year, the platform expanded its shopping ads and introduced a “Shop” tab. Analysts say AR could drive higher sales, especially among Gen Z users.
User reactions so far are mixed. Some praise the feature’s convenience. Others worry about privacy or urge more size-inclusive options. TikTok emphasizes that camera data is not stored and AR processing happens locally on devices.
The company plans to add more product categories if the test succeeds. Hair dyes, jewelry, and hats are under consideration. Future updates may include virtual fitting rooms for clothing.
(Tiktok Tests ‘Ar Try-On’)
TikTok’s AR Try-On joins other tech innovations in social media shopping. Competitors are watching closely as the platform continues merging entertainment with retail.
