TikTok enters the food delivery business. The company launched a new service called TikTok Food in the United Kingdom. This service lets people order food directly from restaurants featured on the app. TikTok wants to compete with established delivery companies.
(TikTok’s Expansion into the Food Delivery Market)
The new feature is available inside the TikTok app. Users can see videos from restaurants. They can then order food from those restaurants without leaving TikTok. The app handles the payment. TikTok partnered with existing delivery companies to make this happen. These partners handle the actual delivery of the food orders. This means TikTok does not need its own delivery drivers right now.
The service is starting in London. Only some users in London can see the “Food Delivery” tab right now. More users in London will get access soon. TikTok plans to expand this service to other UK cities later. The company is testing the market.
Restaurants pay TikTok to be part of this service. TikTok charges them a commission on orders. This is how TikTok aims to make money from food delivery. Restaurants hope the feature brings them more customers. TikTok users often watch videos about food. The company believes this makes food delivery a good fit for the app.
TikTok faces big competitors. Companies like Deliveroo and Uber Eats already dominate the UK market. These companies have many users and drivers. TikTok needs to convince people to use its new service. The app’s huge user base gives TikTok an advantage. People already spend a lot of time on TikTok.
(TikTok’s Expansion into the Food Delivery Market)
The move shows TikTok wants to do more than just videos. The company is looking for new ways to make money. Food delivery is a large and growing market. TikTok sees an opportunity here. The success of this UK test will guide future plans. TikTok might bring food delivery to other countries later. The company is watching the results closely.
