Samsung and FIFA announced a major partnership today. Samsung becomes a FIFA Partner and the official Consumer Electronics brand for all FIFA events until 2028. This deal includes the upcoming FIFA World Cup 26.
(Samsung Partners with FIFA for World Cup Tech)
Samsung will supply its latest technology for the tournaments. This means big screens and displays inside stadiums. Fans watching in stadiums will see the action clearly. Samsung will also provide screens for official FIFA Fan Fest sites worldwide. People gathering in cities around the world will share the experience using Samsung screens.
Mobile technology is a key part of this partnership. Samsung will offer special experiences for fans using Galaxy devices. The company aims to connect football fans everywhere. They want to make the tournaments more exciting for everyone.
FIFA President Gianni Infantino welcomed Samsung. He stated FIFA is excited to partner with a global tech leader. Infantino said Samsung’s innovation will improve the event for players and fans. He believes it will help FIFA tournaments reach more people globally.
(Samsung Partners with FIFA for World Cup Tech)
TM Roh, President of Samsung Electronics, also spoke. Roh said Samsung is proud to join forces with FIFA. He called football the world’s most popular sport. Roh stated Samsung shares FIFA’s passion for uniting people. He promised Samsung will deliver amazing experiences using its technology. The goal is to create unforgettable moments for fans globally.