Google has updated how it ranks websites with a system called Navboost. This system looks at how people interact with search results. It pays attention to things like how long someone stays on a page after clicking a link and whether they go back to the search results quickly. These actions help Google understand if a page is useful or not.
(Understanding “Navboost” and Google’s User Interaction Signals)
Navboost uses real user behavior to decide which pages should rank higher. If many people click a result and stay on the page, Google sees that as a good sign. If people click but leave right away, it may mean the page did not meet their needs. This data comes from Chrome browser users who agreed to share their activity.
The system has been in use for years but was only recently confirmed by Google. It works alongside other ranking systems to improve search quality. Navboost focuses on navigation patterns, not just clicks. It checks the speed of clicks, how often people return to search, and how they move between pages.
This approach helps Google show better results over time. It rewards pages that truly answer what people are looking for. Sites that try to trick the system with flashy headlines but poor content may lose visibility. Google says this makes search more helpful for everyone.
(Understanding “Navboost” and Google’s User Interaction Signals)
User interaction signals like these are now a key part of how Google evaluates websites. They add real-world feedback to the ranking process. This means site owners should focus on clear, honest content that matches what visitors expect.
